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35

KUMPULAN FIMA BERHAD

(11817-V) |

Annual Report

2016

Key focus areas for the current year would be to further

improve internal efficiencies and reduce the costs of

capital through additional improvements to our stock

management and procurement practices. We are also

identifying opportunities to enhance our sales and

distribution performance along with planned expansion

into new markets and segments that can serve as

the next engines of growth. In PNG, we also actively

participate and respond to any trade measures on fish,

particularly tuna, and support the PNG government’s

initiatives to protect local PNG businesses from export-

dumping activities.

Looking beyond the current challenges and economic

uncertainty, the long-term outlook for the Division

remains positive. Given the strength of our “Besta”

brands and the fact that canned fish remains a main

staple protein choice of PNG consumers, we believe

that the Division is well positioned to deliver sustained

positive results moving forward.

Revenue Contribution By Categories (%)

By Brand

Others

3%

Client/

3rd Party

Brands

81%

In-House

Brands

6%

By Product

Others

6%

Non-Dairy

Creamer

39%

Pepper

11%

Brown

Sugar

3%

Salt

2%

White

Sugar

39%

Food Packaging

Chairman and Group MD’s visit to Fima Instanco Sdn Bhd

IFC product range

Retort machines, IFC