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Annual Report 2017

49

revenue contribution by categories (%)

15.1%

4.9%

4.6%

1.2%

3.1%

81.8%

35.2%

18.6%

FOOD

DIVISION

Non-Dairy

Creamer

Brown Sugar

Pepper

Others

Salt

Client/3

rd

Party Brands

In-House Brands

Others

White Sugar

note, the Division is staunchly committed

to the sustainability agenda and is

pursuing strategic alliances with its raw

material suppliers and fishing companies

to gain additional advantage and ensure

sustainability of supply.

Our food packing subsidiary, Fima

Instanco Sdn Bhd (“FISB”) has continued

to deliver revenue and PBT growth,

driven by improved sales volumes

supported by a sustained focus on cost

management practices. Moving forward,

FISB plans to diversify its revenue base to

include sale and distribution of consumer

products and entering into new markets.

It is hoped that the resulting scale, as well

as strengthened product and service

offerings, will culminate in a stronger and

more robust business performance for

FISB.

The Division will also continue its

focus on strengthening sales volume

and earnings growth by improving the

Division’s core product offerings and

introducing new products that align

with emerging consumer trends and

preferences while maintaining product

quality and affordability. In PNG, we also

remain active and respond to any trade

measures on fish, particularly tuna, and

support the PNG government’s initiatives

to protect local businesses from export-

dumping activities. The Division expects

the flattish demand for IFC’s canned

mackerel products will continue in

this current year but is optimistic that

sales from new and improved product

offerings can mitigate this decline.

35.5%